Archive for January, 2009

OK, so this isn’t a tip, a trick, or a time-saver, but if you like to keep in touch with the music of the moment (or you are just a Coldplay fan) you might find the above video interesting.
Admittedly, it is based on the US billboard charts, but given US and UK cultures seem to be merging closer and closer together, you should recognise a fair few of the tunes! *

* disclaimer – subject to your age and interest in popular music!

Head on over to Lifehacker for a track listing… and if you are so ‘out of touch’ that you don’t know what a mashup is – you can take a look at this definition

Can’t see the video? Watch it on YouTube

Whether you’re looking to re-evaluate your current marketing campaign, or simply stimulate new ideas and thinking, it’s often a good idea to keep up to date with current trends and developments in the world of advertising & marketing (particularly consumer & technology trends). There’s a great (free) summary of some of the key social changes in 2008 over at  Contagious magazine. This special article covers everything from the marketing behind the Obama campaign through to the impact of the iPhone 3G, and also highlights some unusual and highly creative advertising campaigns (Diamond Shreddies anyone?).

In their own words:- “Contagious is a quarterly intelligence briefing in magazine, DVD and online format. It identifies the ideas, trends and innovations behind the world’s most revolutionary marketing strategies“.

It’s a great summary of how the traditional role of ‘one way’ marketing is becoming very much a ‘two way street’, and if you can spare a few minutes, we recommend you take a look.
Download the pdf here:- www.contagiousmagazine.com/pdf/MostContagious2008.pdf